I just heard Gail Pennybacker give the Huck Boyd lecture on community journalism. Gail, who is a graduate of Journalism here at K-State, said that her professors would tell the budding young journalists to "get curious and get busy." I think the same kind of admonition could apply to advertising creativity, as well.
Whether journalism, advertising, public relations, it all boils down to telling the story. Brands have stories, the companies that make the brands have stories, the consumers who use the brands have stories. A good advertising creative will tell about the brand--and maybe even tell it well. A brilliant advertising creative will find the story that others dismissed as unimportant or missed altogether.
Which do you want to be? Hint: the brilliant ones get hired even in a recession.
Dr. P
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