Connections

Because I follow the Graphic Design & Publishing Center blog over there ---->, I discovered Scott Berkun, who writes about innovation, although he makes a point of not using that word much at all because it has lost a lot of its original impact. And, because I discovered Scott Berkun, bought his book The Myths of Innovations (for the Kindle app on my iPad), and Googled for his web site, I now also follow his blog. Because I follow his blog, I'm highly recommending that you also follow it, also.

What Berkun has to say about creativity (innovation) has been said before, but his approach is different in that he talks about the myth of the Eureka! moment when some outside force hits and the idea is born. His point is, that even if the idea comes in a flash of blinding insight, it comes after a, sometimes, long process. Sometimes, very long. Which is creative way of saying that creativity is hard work. Or, as I heard a long time ago: "Creativity is 10% inspiration and 90% perspiration."

Now, it isn't fair to Berkun to leave it at that. I'm sure he has a lot more to say, but I just quick-read the first chapter where he lays out his thesis. But, the first chapter was so interesting and insightful, that I had to stop and recommend the book even before finishing it. Not to mention that I felt I needed to promote the links to the left that I just added on behalf of the book.

Happy reading!

Dr. P