Friday, October 21, 2011

The Steve Jobs and Paul Rand Connection

I know I announced at the beginning of the semester that I would do a better job of posting on this blog, and I'm ashamed and embarrassed that the last time I posted was in August. Late August, to be sure, but still, almost two months ago. However, I don't like to post unless there's something that I come across that I think is worthy of your attention. There are times when I run across something that I want to bring to your attention and that makes me both inspired and humbled, so that you might be inspired too (if not humbled), and this is one of those things: http://tinyurl.com/42pw9rc

Because nothing ever goes away on the internet, this blog post, with video, on idsgn.org is a reflection on the impact on design that two bigger-than-life individuals had. Each by himself had a huge impact. But, when they came together... to say these two geniuses transformed the world is too meager. Too puny. The praise too scant. This video contains a segment of a longer interview with Steve Jobs about his relationship with Paul Rand. The interview took place in 1993--almost a decade after the Macintosh and about two decades before Jobs' death. Paul Rand died in 1996.

Steve Jobs, of course, founded Apple Computer and when forced out, started Next Computer, which was when he hired Paul Rand to design an identity for his company. Paul Rand, designed a number of iconic (both literally and figuratively) logos--many of which are still in use today, forty and fifty years later. The longevity of his logos in this frenetic world, is a testament to the power and strength of his design.

Read. Learn. Be inspired.

Dr. P

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